“Pom Pom Victa” Wins “Peoples Choice”, Goulburn Regional Art Prize, November 2013.


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Pom Pom Victa

At face value, “Pom Pom Victa” is a delightfully cheerful work. It is impossible not to smile when faced with hundreds of brightly coloured pom poms  colonising a vintage “Victa” mower.  However, below the surface there are a chorus of other narratives.

By contrasting the “crafted” world and the “engineered” world, “Pom Pom Victa” succinctly shows us the difference between what men and women “do” with their hands.  “Pom Pom Victa” challenges perceived notions of what is men’s work and what is women’s work; the practical male “Handyman” versus woman as the “Homemaker”.

The soundtrack of Australian suburbia is dominated by the weekend symphony of droning mowers. In the same way that the development of elevators made it possible for the built environment to puncture the sky,  it was the domestic mower, the “you beaut Victa” which made the suburban colonisation of the bush a reality. Grand expanses of bushland became tamed and tidy, transformed into neat little plots of impossibly perfect, high maintenance green.

“Pom Pom Victa” operates within the framework of nostalgia, invoking the hey-day of Australian manufacturing and the Great Aussie Dream. Sentimentality clouds perception, which is why those marketing iconic Australian products like “Victa”, “Bonds” and “Holden” use nostalgia to manipulate consumer choices. Our proud history of innovation and manufacturing is all but dead. We have become a nation of consumers, not makers.

Thinly veiled beneath the cheerful façade of conscious kitch, “Pom Pom Victa” provokes inconvenient questions.

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“Pom Pom Victa”

By Celeste Coucke and Helen Draper.

-Vintage “Victa” mower + more than 1000 handmade wool and acrylic pom poms

Dimensions: 1700mm x 1050mm x 1100mm(h)

POA

Winner of the “ Peoples Choice ” Goulburn Regional Art Prize, November 2013.

A big thank you to the Robertson Community Technology Centre for generously donating the Victa. 

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5 thoughts on ““Pom Pom Victa” Wins “Peoples Choice”, Goulburn Regional Art Prize, November 2013.

  1. I thoroughly enjoyed that little blog, it actually made me think I should mow my untamed lawn.
    Congratulations on all the success and talent that is Cloud Farm

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